Wednesday, March 25, 2009

Nifty advertising for a ski resort

Tryvann Winter Park is a modern and highly equipped ski resort only 15 minutes from the center of Norway’s capital city, Oslo. Whilst downtown can be completely free of snow, Tryvann can be a winter wonderland with perfect ski conditions.

A smart technical solution made it possible to create a mini snowstorm inside transparent billboards. Every time it snowed at Tryvann Winter Park, mini snowstorm was started and stopped by sending an SMS.

Designed by TBWA to promote Tryvann Winter Park ski resort in Norway.

via Toxel

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